The Blog

Insights, tutorials, and stories about building SaaS products, bootstrapping, and the indie hacker journey.

Automate the Bottleneck: The Simplest Formula for a Profitable SaaS
Strategy

Automate the Bottleneck: The Simplest Formula for a Profitable SaaS

Every business has a bottleneck. Find it. Automate it. Charge a fraction of the value. That is the simplest, most repeatable formula for building a profitable SaaS product.

Apr 13, 20266 min read
The Micro-SaaS AI Advantage: Why Solo Founders Are Winning
Strategy

The Micro-SaaS AI Advantage: Why Solo Founders Are Winning

A freelance developer built a $9K/month SaaS in two weeks. The micro-SaaS segment is growing 30% annually and solo founders are hitting $5K-$50K MRR. Here are the three advantages driving it and a 5-step playbook to get started.

Mar 31, 20267 min read
Find Problems Worth Solving: The Free Reddit Research Framework
Strategy

Find Problems Worth Solving: The Free Reddit Research Framework

Most founders skip problem discovery and go straight to building. I built a free tool that generates a complete Reddit research framework for your market in 2 minutes — subreddit hit lists, search queries, signal taxonomy, and a research roadmap.

Mar 31, 20266 min read
The SaaS Renaissance: Why This Is the Best Time in History to Bootstrap
Strategy

The SaaS Renaissance: Why This Is the Best Time in History to Bootstrap

Everyone is calling it the SaaS Apocalypse. But if you are a bootstrapped founder, this is not an apocalypse — it is a renaissance. The cost to build has collapsed, the niches are wide open, and the incumbents are too distracted to compete.

Mar 25, 20267 min read
I Built a Free Tool to Validate Your SaaS Idea in 2 Minutes
Strategy

I Built a Free Tool to Validate Your SaaS Idea in 2 Minutes

Most founders skip validation and build something nobody wants. I built a free tool that scores your idea in 2 minutes across 5 dimensions — and I ran my own product through it live.

Mar 25, 20265 min read
How to Price Your SaaS in 2026: The 3 Models Replacing Per-Seat
Strategy

How to Price Your SaaS in 2026: The 3 Models Replacing Per-Seat

Per-seat pricing is dying. Here are the 3 models replacing it, the ROI math you need, and a 4-question framework to pick the right one.

Mar 18, 20265 min read
The New SaaS Playbook: 7 Rules for Bootstrappers in 2026
Strategy

The New SaaS Playbook: 7 Rules for Bootstrappers in 2026

Every rule that defined SaaS for 20 years has changed. Here are the 7 new rules — and why every one favors bootstrapped founders.

Mar 18, 20265 min read
How to Validate Your SaaS Idea on Reddit (For Free, in Under an Hour)
Strategy

How to Validate Your SaaS Idea on Reddit (For Free, in Under an Hour)

Before writing a single line of code, use Reddit to find out if your problem is real. Here's the exact unbiased research process and 5-question validation checklist.

Mar 12, 20267 min read
Context Engineering: The 5-Step Workflow That Replaces Vibe Coding
Strategy

Context Engineering: The 5-Step Workflow That Replaces Vibe Coding

Vibe coding will bury you in tech debt within the week. Here's the structured 5-step context engineering workflow that turns AI from a loose cannon into a precision tool.

Mar 12, 20267 min read
Build in Public Day 10: Project Refactoring — Preparing for Backend and Database
Build in Public

Build in Public Day 10: Project Refactoring — Preparing for Backend and Database

Before adding real functionality, we need to reorganize the project. Refactoring now — with a relatively small codebase — is dramatically easier than it will be later.

Mar 9, 20264 min read
Build in Public Day 9: Local Server — Getting Everything Running
Build in Public

Build in Public Day 9: Local Server — Getting Everything Running

This is the day where building in public gets real. Not everything went according to plan — and that's exactly the point of showing the full process.

Mar 9, 20264 min read
Build in Public Day 8: Development Environment — Setting Up for Real Code
Build in Public

Build in Public Day 8: Development Environment — Setting Up for Real Code

The transition from design tools to real engineering. Here's how to move from Lovable to GitHub to Cursor and set up for the technical build.

Mar 9, 20265 min read
Build in Public Day 7: UI/UX Optimization — Getting Demo-Ready
Build in Public

Build in Public Day 7: UI/UX Optimization — Getting Demo-Ready

Walking through the prototype as a user, converting hours to revenue, and polishing until it's ready for real demos.

Mar 9, 20265 min read
Build in Public Day 6: Landing Page Launch — Going Live
Build in Public

Build in Public Day 6: Landing Page Launch — Going Live

Today the landing page stops being a prototype and becomes a live marketing tool. Here's the polish process, domain setup, and launch strategy.

Mar 9, 20265 min read
Build in Public Day 5: UI/UX Prototype — Designing the Product Experience
Build in Public

Build in Public Day 5: UI/UX Prototype — Designing the Product Experience

From solution design to interactive prototype in a single day. Here's how I used Claude and Lovable to build a demo-ready product experience.

Mar 9, 20265 min read
Build in Public Day 4: Building the Landing Page — Selling Before You Build
Build in Public

Build in Public Day 4: Building the Landing Page — Selling Before You Build

With three days of research in hand, it's time to build a landing page before writing a single line of product code. Here's the Pain-Dream-Fix framework.

Mar 9, 20265 min read
Build in Public Day 3: Competitive Deep Dive — Finding the Gaps
Build in Public

Build in Public Day 3: Competitive Deep Dive — Finding the Gaps

We know the problem is real and widespread. Now we map every competitor's strengths, weaknesses, and gaps to find our opening.

Mar 9, 20265 min read
Build in Public Day 2: Market Validation — Is This Problem Widespread?
Build in Public

Build in Public Day 2: Market Validation — Is This Problem Widespread?

Having one person's pain is a start. Having an industry-wide pattern is a business. Here's how I used Claude to validate that billing problems are an industry-wide opportunity.

Mar 9, 20265 min read
Build in Public Day 1: Idea Validation — From Interview to Insight
Build in Public

Build in Public Day 1: Idea Validation — From Interview to Insight

Everything starts with a conversation. Here's how I turned one customer interview into a structured foundation for a SaaS product using Claude and an AI notetaker.

Mar 9, 20265 min read
How to Build a SaaS Product in 7 Days for Under $200: The Complete 2026 Playbook
Strategy

How to Build a SaaS Product in 7 Days for Under $200: The Complete 2026 Playbook

The exact step-by-step process to go from validated idea to working SaaS with real user feedback in one week — using Lovable, Claude Code, Cursor, Supabase, and Vercel.

Mar 9, 20265 min read
Find Your Buyer First: Why Your Go-To-Market Timeline Should Be Zero
Strategy

Find Your Buyer First: Why Your Go-To-Market Timeline Should Be Zero

Most founders build first and sell later. Here's why finding your buyer before writing a single line of code collapses your go-to-market timeline to zero — and how I did it with Clockless.

Mar 9, 20265 min read